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We recommend that you work with a personal Business Coach for a minimum of one year. This will ensure...
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06 December 2019 - Comments
HOOK - STORY - CLOSE SALES PERFECTED
1. THE HOOK
-- Something compelling, unique, that thing, grabber, or “hook” that stops people in their tracks to read what you wrote or watch what you recorded.
EXAMPLE:
“Have you ever in your adult life looked in the mirror and said... I thought I’d be further ahead by now... Well you’re not alone and my guest Helen Hunt is going to share with you the ONE THING that’s allowed her to go from...
2. THE STORY
-- Think and speak your authority in a way that you hit someone’s heart so you get the chance to change their life!
EXAMPLE:
“I have masterminds all the way up to £250K, I think Helen has the highest-level mastermind that exists in the UK. Shes been doing it over 20 years, so what does that mean to you? Well if you’re going to learn you might as well learn from those playing the game at the highest level possible...”
3. THE CLOSE
-- If you build it, they will NOT come... You need to be the authority to tell people what you want them to do and get the results they can with you. You ALWAYS need a call to action.
EXAMPLE:
“That’s why I built this website. So I can help take you from where you are to where you want to be. And all you have to do now is signup for one of our sessions. Plus when you order today I am going to throw in over £1,000 in reduction. So click and sign up now”.
THE BRIDGE
-- The bridge is the part in the Hook - Story - Close where you transition smoothly from the story to the close. This will allow you to make a clean transition from value to the ask.
EXAMPLE:
“You’re here with me now, you know my values and you know what I stand for... You truly know where you want to go in life and you know why you want to get there. The only thing that’s left is how you’re going to get there. You’re going to want to learn from someone at the highest level possible and I’d like that to be me...”
Write down 2-3 hooks you could use to grab your ideal client’s attention.
List 2-3 stories that build your credibility, build your authority and make you relatable because you’ve been where they’re at & can get them to the next level.
What is the exact CTA you are going to use to have your ideal clients take action?
What bridge are you going to use to transition from story to CTA?
Posted by The Oracle
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