Client-Coach relationship is an alliance, a partnership. You design it together from the starting point.
It’s a trusted and safe space for the client.

It is the coach’s responsibility to ensure the client knows what coaching is and that any expectation is managed. It’s also the coach’s responsibility to ensure any practical arrangements are clear.
Commitment to the coaching from both the client and coach are required.

Clients are resourceful and can take care of themselves.

A coach doesn’t have the answers, the client does.

People make the best choice they can at that time.

We are all doing our best right now.
Human behaviour is purposeful. We are all driven by goals and values - what we want and why we want it. Act! Without actions, it’s ideas. Coaching results in a new behaviour.